My Process

User experience design requires me to actively engage my intuitive, analytical, critical, and creative mindsets.

The Crea8 Process

The best designs are not created in a moment of inspiration or a bubble. To achieve greatness and satisfy your users, design should be an iterative process requiring collaboration between business owners, multiple teams and the end users.

It can be tempting to get attached to initial design solutions and forgo research and testing, but excluding these steps rarely works. Initial solutions are often wrong because in early stages it is hard to know enough about the problem you are solving.

First you must answer the 5 Ws (Who, What, Where, When, and Why) before tackling the How. Great design requires understanding your users, their environments, and their goals. Conducting research, talking to users, collaborating with different teams and testing prototypes all help keep a project on track. Successful product design has foundations in essential functionality, good communication and keeping the end-user first.

It’s not about “design vs. developing” thinking. It’s a holistic approach to the projects I work on — focusing on understanding the problem, gaining users perspective, embracing the collaborative process, discovering ways to test multiple ideas and iterating designs — to arrive at the most effective and practical solution.

No two projects are alike, however the way I approach UX and product design is straightforward. Summarized below are examples of what I typically produce along the way.

1. Research

I rely on my business and market research acumen to define business goals, learn about the brand, the product and the stakeholders. Combined with customer analytics, this research can help me define needs.

2. Listen

I engage in user research to ensure that the product being designed is beneficial. I structure interviews to elicit storytelling and understand pain points. Empathy with the user is a requirement to this step of the process.


3. Synthesize

I model experiences and tasks to articulate the business goals. I define and frame the problems user's face in order to mitigate their pain points. I immerse myself in the user’s point of view — this is a core principle of UX. 

4. Conceptualize

Collaboration is essential to the ideation process, whether through brainstorming or engaging with stakeholders and users. UX is not an isolated exercise.  Diverse input drives delivery of a perfect solution.

5. Visualize

Visualizing and diagramming the user interaction is often done in parallel with prototype development. It is informed by user feedback on user testing and guides later iterations. I start with the “big picture,” gathering feedback from stakeholders and users to ensure the project is headed in the right direction. 

6. Communicate

I take concepts from the sketches and wireframes and create visual/tangible MVPs and develop prototypes at multiple stages. By gradually building up a prototype, I move closer to the end goal. There is no UX “secret recipe” — it takes time and effort to make incremental improvements.


7. Test

Gathering useful feedback on prototyped ideas is crucial to the iterative process. By testing iterations I discover what works and what doesn’t This increases effectiveness and steers the project towards the most successful outcome.

8. Refine

The iterative process is driven by the feedback from the testing. This gives me the insight to refine the prototype, rethink the interaction, and generate more concepts. User experience design is a recurring process. Discovering optimal balance between the user and business wants and needs often means repeating this process. Society, people, and technology are constantly changing — as a UX professional, it is my job to adapt to these changes to provide the best experience possible.

Capabilities Overview

I combine research, design, data and technology expertise to unlock expansive insights and generate measurable success.

Using the latest tools I am able to focus my skills on deliverables that provide meaningful solutions within time and budget. These modern technologies allow me to have efficient and proactive collaboration with users and owners. 

Relevant Skills

Product Design, Experiential Research, Heuristic Evaluation, Focus Groups, Usability Audit, Cognitive Walkthroughs, Feature Audit, Accessibility Audit, Brand Standards Audit, Corporate Branding and Identity, Digital Marketing, Print Marketing 

Relevant Tools

Figma, Sketch App, InVision, Photoshop, Illustrator, InDesign, Adobe XD, HTML5, CSS, SASS/Less, Bootstrap, jQuery, Javascript, React, PHP, Google Analytics, Balsamiq, VisualStudio, Git, WordPress, Woo-commerce, Shopify

I'm available for UX and design consulting. Want to work with me?